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Who We Are

Strictly Entertainment Music (SEM) is your gateway to the future of African music.
We power industry leading summits, cutting-edge digital distribution, and expert consultancy connecting talent, leaders, and investors to elevate sounds and expand global reach. Join us to shape, professionalise, and globalise the African music industry.

WHAT WE DO

Conferences & Summits

summit

We organize impactful industry events that connect artists, executives, and innovators to share insights and foster collaboration.

Business Consultation

consultation

We provide expert guidance to artists, labels, and music professionals on strategy, branding, and navigating the evolving music landscape.

Digital Distribution

digital

We help artists and labels get their music on major streaming platforms and online stores, ensuring global reach and optimized revenue.

Visit our historic page TAER

feedback from our events

"I am delighted to support the African Music Summit, the world is finally beginning to feel the power and potential of our music but we need more of these events and conversations to dig into lincensing, touring, product and merchandise as we urgently drive monetisation for African creators at home and abroad."

Obi Asika (Convener, The Omniverse)

"The BPI and our partners organise a number of international trade missions to key music markets each year to develop export opportunities and promote British music around the world. We are delighted to expand our trade missions with plans, for the first time in Africa in 2024 so that UK companies can build new audiences and forge fruitful business relationships in this exciting emerging market."

Dr Jo Twist OBE (Chief Executive of the BPI)

"Being familiar with the African music industry ecosystem for the past ten years I wholeheartedly support The Afrobeats Educational Roadshow (TAER) in their endeavours to make their vision for innovation, collaboration, and growth of the African music industry a reality. The African Music Summit's emphasis on practical insights, including both chart-topping hits and diverse roots music, strategic investments, business opportunities and education is invaluable for aspiring and established professionals alike. Bringing together leading industry stakeholders, thought leaders and policymakers from Africa and overseas is pivotal to the roadmap for the future. I encourage everyone to recognize the immense value of this initiative and invest in its success - the contributions will not only support the African music industry but also shape the global music landscape for years to come. The AMS is not just a summit, it is a driving force behind enriched audiences globally, a thriving music industry and cultural development."

Ieva Oxenbury (Consultant on Neighbouring Rights and Collective Management)

"PPL was delighted to host the African Music Summit in its London Headquarters in November 2023. The event was well programmed, and attended by a good range of people from across the music industry. Members of the PPL team found it a valuable experience to meet with new contacts and build their networks."

Suzi Ibbotson (Director of Communications - PPL)

"From a personal standpoint, I have attended a lot of music conferences in my time, But the recently concluded Africa music summit really stood out for me for two things. The first thing that struck me was the calibre of the panellists and also the attendees. It was so refreshing to actually hear people who are actually at the forefront of trying to push the Africa/black music eco system forward and be able to hear real life experiences Secondly, were the networking opportunities that were afforded to all. My Rolodex was packed full by the end of the summit and I am already discussing and making meaningful connections with the people that I met. With regards to our organisation taking the decision to partner with AMS, this was a no brainer. The BEAT wants to be front and centre in all conversations and events that are looking to grow the black music ecosystem."

Deji Awokoya (General Manager, Megalectrics - The BEAT FM )

"The impact of AMS on enabling partnerships and empowering the music business sector is unparalleled. It's a crucial platform for industry players to converge, and discuss issues that impact services, labels and artists, providing innovation, and elevating African music on the global stage."

Con Raso (Managing Director & Founder Tuned Global)

"We are delighted to be supporting the evolution of this event which puts the African music business centre stage. The rise of Afrobeats over the past few years has been nothing short of meteoric; PPL is proud to work with some of its brightest stars to drive their international neighbouring rights revenues as this music reaches new audiences around the world."

Kate Reilly (Chief Membership and People Officer)

"The worlds a much smaller place when you're connected to a global community, and this is what the AMS events represents; a continent in one room. Which is why I'm looking forward to the follow up event in Ghana. For seamless networking between London, and the continent Africa, look no further - see you there."

Mykaell Riley - (Director of the Black Music Research Unit (BMRU) University of Westminster)

"SAMPRA supported the launch of the Africa Music Summit because of its strong view that Africa together is formidable. The rich history of African music, its influence on almost every genre, and the vast reach of African cultural diversity in and out of Africa should and must propel a discussion on how African music genres and creatives share in the economics that is created. We are proud to have participated in conversations that seek to shape the African voice in the international music scene. We look forward to the Africa segment of AMS, Accra 2024 music week."

Adv Ntsietso Mokitimi-Makhofola (Chief Legal and Revenue Officer | Company Secretary)

"Gamma is genuinely enthusiastic about our involvement in the African Music Summit. We view this as a significant opportunity to not only participate in but also actively advance the discussions surrounding the growth of the African music business. We are committed to driving initiatives that will not only bolster the industry but also contribute to the widespread global appreciation of African music."

Sipho Dlamini (President/Managing Director Africa & Middle East Gamma)